I think I gained over 30,000 followers since the cruise started. KISHA PEART: Then I started recapping what was going on. The New York-based waitress and actress normally posts about dating and relationships, but as a former cruise ship employee herself, she decided to make a video sharing her thoughts. People at home were spending extra time online and getting invested. TREISMAN: That's Brooklyn Schwetje and Joe Martucci, just some of the emerging, quote, unquote, 'cruise influencers.' Their videos started gaining traction around the holidays. It's been a fun day looking at Christmas decorations and lounging out at the pool. RACHEL TREISMAN, BYLINE: Shortly after the ship set sail from Miami last month, passengers of all ages started documenting their experience on TikTok.īROOKYLN SCHWETJE: Hey, guys. A Royal Caribbean cruise is taking travelers around the world for nine months, captivating viewers on TikTok. Move over, 'Below Deck' and 'The Love Boat.' The newest tales of life on a cruise ship aren't playing out on television.